How We Develop Our Watch Models
Every model we create is born from a meticulous study of high-end watchmaking. We closely observe icons like Rolex, Patek Philippe, Audemars Piguet, Omega, TAG Heuer, Cartier, and Breitling, understanding not only the aesthetics that made them legendary but, more importantly, the engineering behind every detail. Our mission is clear: to democratize access to designs and technologies that, in some cases, can reach values of up to 10 million dollars, making them attainable for people who value quality and sophistication without the need to invest a fortune.
The process begins with our development team, made up of experienced watchmakers, product engineers, and designers who live and breathe mechanics and precision. Before a single line is drawn on paper, we think about the watch’s usability in daily life, its comfort on different wrist sizes, and the harmony between case, dial, hands, and bracelet. Each case is crafted from 316L stainless steel — the same used by renowned Swiss watchmakers — ensuring corrosion resistance, robustness, and a flawless finish even after decades of wear.
The dial is protected by sapphire crystal, known for its extreme scratch resistance — a material that maintains its clarity and brilliance even after years of exposure to light and daily use. At the heart of each piece lies high-precision Japanese movements, developed with advanced technology and tested exhaustively to ensure reliability in any situation. We work with both high-performance automatic and quartz calibers, selecting each movement according to the purpose and personality of the model.
Internally, we apply sealing techniques that ensure water resistance suitable for daily or sports use, without compromising aesthetics. Our straps range from solid stainless steel and genuine leather — treated to withstand the passage of time — to high-density rubber options for sportier models. In every component, there is an obsession with longevity; we don’t build watches just for the moment, but to accompany generations, passed from father to son without losing accuracy or their original beauty.
The final result is the perfect blend of classic inspiration and modern engineering — a timepiece that carries the presence and prestige of the great names in watchmaking, but with the intention of being on the wrist of those who understand that the true value lies in living time to the fullest.
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